- Overview
- What is a
"doorway page"?
- Who can,
who cannot use this tool
- Understanding
the FTP settings
- I Can't get it
to work! Help!
-
Overview:
Doorway pages, also known as sign posts
can be used to increase your rankings and view ability on many
search engines. The concept behind doorway pages is to generate
additional web pages (which are stored on your own domain) specifically
geared to draw in additional visitors and traffic to your site.
By making your home page easier to find, and scoring a higher
rank in the search engines--it's only obvious you will indeed
be creating additional traffic. The more pages you have listed
in search engines, the more traffic you will generate.
Doorway pages are not a requirement
in submiting your site. This is an optional step recommended
for advanced webmasters only.
What is
a "doorway page"?
A doorway page is a web page that has
been "key word" optimized to obtain a higher ranking
in one or several search engines.
When you register your web site with
a search engine, what you're really doing is sending a request
for that search engine to "spider" your web site. The
majority of search engines use an automated technology known
as "spidering". Each search engine may have a different
name for it, but the job is of "spider" is to visit
your web site and collect information on what your web site is
about.
A doorway page is a page specifically
designed only for the search engines. For each of your keywords
or keyword phrases it's a good idea to create a "doorway"
page so search engine spiders can easily locate these key words
on your web site.
Doorway pages do NOT necessarily need
to be registered with the search engines, they are created for
the sole purpose of being "spidered". The only page
you need to submit to the majority of the search engines is your
main page (http://www.yoursite.com).
SEB will only submit your main (home)
page to the engines which prefer to receive submissions in this
format.
Doorway pages play a key role in driving
search engine traffic to your website. If your tired of seeing
your site listed at #364 in the major search engines, a properly
formatted doorway page could easily boost that ranking up to
the top 20. Our doorway page generator will now let you take
advantage of the very same methods many of the top webmasters
have been using to get top rankings.
Search engines can drive massive amounts
of traffic to your website. It is also true that your website
should be optimized for the search engines. Now here's where
the problems starts.
Each search engine uses different methods
for ranking your page. It is impossible to design a single web
page that is perfectly optimized for all the major search engines.
It is even more difficult if you have multiple keywords or keyword
phrases. Search engines weigh keywords based on how often they
appear on a page, where they appear on a page, their relationship
to other text on the page. It is just not possible to create
one page for multiple keywords that will satisfy most of the
varying methods used by the search engines.
Our doorway generator will create 50
different doorway pages for you based on which ever key words
you enter.
Search engine placement is key to seeing
good results from your website. But don't go overboard wasting
your time using obscure keywords. Here are some suggestions about
deciding which key words to use.
Make a list of the products or services
your site sells. If you're not selling anything, that's ok...
make a list of the reasons why people would want to visit your
site. The trick here is to imagine your customer/visitor and
what they are looking for.
Now take each item on your list and come
up with synonyms and mis-spelled versions of those keywords and
phrases.
For verbs in your list, come up with
past/present tenses and list them. For nouns in your list, come
up with pluralized versions and list them.
Your list should have tripled in size
by now. Now take the words in your list and create as many doorway
pages as you'd like. Each set of pages should focus on one keyword
or phrase. Our doorway generator will automatically create 4
different optimized pages, automatically capitalizing and non
capitalized your keywords for you. Yes, even UPPER CASE, and
lower case keywords matter when a search engine "spiders"
your site.
Keep in mind that these pages are designed
solely to rank highly in search engines. These days, many search
engines limit the number of submissions from one domain, but
by having "doorway pages" in place before submitting
to the search engines, you will run a much better chance of ranking
higher.
While this technique may go against the
common advice that "promotion gurus" are touting, try
not to loose any sleep over it. Coming up with dozens of doorway
pages and spending ALL your time submitting them, tweaking them,
checking their stats, can be very draining. So use this tool
in moderation and focus on your core key words. A little work
now, will go a long way once you begin to see your counter spinning.
Who can,
who cannot use this tool
The doorway page generator can only be
utilized if you host your own domain. If you are promoting a
web site on someone else's server (promoting an affiliate plan),
you cannot upload doorway pages to someone else's server. You
must host your own domain and have FTP access to your server.
If you're new to the net, or are promoting
an affiliate plan, that's OK, doorway pages are not essential
to getting listed. Creating doorway pages are completely optional
and are not required to submitting a web site.
If you want to create doorway pages you
can use this tool to generate and automatically upload these
pages to your own server, or a web host that will allow you to
UPLOAD your own files.
If you do not have your own web host,
your first step would be to get your own web space provider who
can host your own web site. While there are a number of free
web hosting providers who will do this, like freeservers.com,
they typically earn their revenue from "POP UP banners"
that automatically pop on your web page(s).
Why anyone would go for one of those
free web hosts, I don't know. Why would you want someone else's
banner on YOUR web page when you work so hard to get visitors
to your site in the first place.
For around $30 a month you can get your
own web host like Your-Site.com. In my opinion, they are the best
web host for beginners because you can control your web site
from a very easy to understand control panel that works right
from your web browser.
Next, in order to "create"
a web page, you will need to have some software which will allow
you to create an HTML document. HTML stands for Hyper Text Markup
Language which is the crazy looking programmers code that makes
up a web page. There's a free HTML editor at evrsoft.com It's really not as hard as you might
think. More reading material on HTML and building your first website
is available atnewbieclub.com.
Now that you have your own web space,
and a method of creating/editing web pages, you are now able
to utilize the doorway page generator.
Additional information on Doorway Pages
can be found at SearchEngine Watch.com
Understanding
the FTP settings
Let's take a look at these settings as
they appear on the doorway generator screen:
|
FTP Settings - these settings would have been provided to you
by your web hosting provider. If you do not know them, please
ask your web host for them. |
It is not
necessary to enter "http://" in the server address
field. Most of the time, just putting your domain name (without
http:// ) in this field will work fine.
Server address
These codes
below must be entered in 100% correct. These codes are case sensitive,
you must enter them in exactly as provided by your web host.
User name
Password
|
Output settings - these settings would have been provided
to you by your web hosting provider. If you do not know them,
please ask your web host for them. |
Output directory (on FTP) This path must be the
full root path to your HTML directory, or subdirectory.
Your path will be different than the example above.
URL of output directory
This is the
URL to your HTML directory, or subdirectory. Your path
will be different than the example above.
Number of doorway pages Start
out with 10 to be sure you are entering in your path information
correctly. You can create additional pages later.
At the bottom
of the screen you'll see the button. When you click on this button, your pages
will be generated instantly, then automatically uploaded to your
web site in the directory you specified above (in the URL of
output directory path)
If you see an error message after pressing
"NEXT", this means you did not enter in your server
path information correctly and the process will fail. Please
consult with your Web Host or Webmaster for additional help.
I can't get
it to work, help!
If the above example does not help, and
you're at you witts end, it's time to move on! We've created an easier
tool where you can create these doorway pages, and upload them
to your site manually. Just goto the doorway page generator link,
and click on "Beginner's Doorway Page Maker"
This will take you to the alternate one. This will create similar
doorway pages and you may upload them manually to your site.
Remember, doorway pages are not a requirement in submiting your
site. This is an optional step recommended for advanced webmasters
only.
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